In 2007, World Travel Market London rebranded its Environmental Awareness Day to World Responsible Tourism Day (WRTD), broadening the agenda of the day’s programme. WRTD is now the largest day of responsible tourism action in the world, which will take place at WTM London on Tuesday 8 November.
This year, WTM WRTD will commemorate two key anniversaries:
- 20 years of Responsible Tourism
- 10 years of World Responsible Tourism Days
WTM London hosts the world's most comprehensive, searching and thought-provoking agenda on responsible tourism. The WTM Responsible Tourism Programme runs for the duration of the exhibition, centring on the pioneering WTM World Responsible Tourism Day, in association with the UNWTO.
This year’s programme will explore how well the travel industry has embraced responsible tourism, celebrate best practice and ask if responsible tourism has come of age after 20 years, while also attempting to predict what the industry will look like in 2036.